With new technology comes new ways to engage your audience. But how do you differentiate between hype and what is actually working?
At SMS, our method was simple. Closely monitor the web3 landscape and study the mechanics and trends generating the most organic engagement. Then, take what's working and offer these models to brands or IPs looking for new ways to create deeper, direct connections with their audience.
Below are a few examples:
Below are a few examples:
*Complete presentation available on request
Arlo Parks has adopted a distinctive strategy for her new album, where a blank album is released in the form of an NFT. Each day the NFT visual and audio update to reflect the progress she is making. Behind-the-scenes images, videos, and live streams from the recording studio are used to immerse her fans in the creative process, giving fans a glimpse into the creative process and allowing them to be a part of the journey.
Balenciaga releases a free NFT at London Fashion week featuring a design that changes each day of the event. Holders of the NFT can order a pair of Balenciaga trainers embellished with that days featured design. The catch? The featured design changes everyday, so people only have 24hrs to make their choice before the design is no longer available.
Zaha Hadid architects let fans participate in their latest project's design process by providing regular design updates and openly discussing the concepts they are exploring. Fans who stick around for the journey have their wallet numbers embossed into the physical foundations of the building as a reward.
Aphex Twin releases a digital collectible, offering fans an exclusive token-gated experience to view his latest music video. The video comprises 5000 individual frames, and after the screening, he announces that all 5000 frames have been airdropped to the fans. These frames serve as essential pieces of digital memorabilia and as your keys to ordering a signed vinyl copy of the new record.
The All Blacks partner with adidas to launch a ‘street’ version of their famous black jersey, tailored for the urban warrior. The jacket is released as an NFT which can be used to claim the physical twin. Hyper-rare versions of the jacket are gifted to cultural icons who embody All Blacks' values.
In honour of their 20-year partnership with FC Bayern, Audi is gifting every fan with a commemorative football. Fans claim their free digital collectible, which features one of 20 distinct designs. After the drop, they can visit a website and use their token to claim the corresponding physical twin.
Harry Styles wants every concert to be unique. To achieve this, the audience will generate a colour at each event, which is then given as a complimentary collectible to all attendees. These collectibles can be used to redeem a special edition Pleasing product in the corresponding colour, exclusively available to those who hold the NFT.
Louis Vuitton introduces a new line of exclusive products for its devoted clientele. Each bags is assembled from randomly selected parts, making every item completely unique (with comparable rarity). The products are issued as digital collectibles, allowing the buyer to claim the matching physical item or sell it on the secondary market.
