Being an F1 fan is a commitment and sometimes a sacrifice. Without our voice, there is no race weekend. Yet most of the time, we walk away with nothing to mark the moment of watching a race. We think that should change. This is why we built Trace.fan
Concept
Races happen once. We capture what’s left behind. Traces are pieces of art made from race data, released every race weekend. Designed by fans, for fans to mark our love of the sport. This is the next generation of sports memorabilia.
We built a platform that rewards fan commitment with free Traces for every race they watch. With foundations built on chain - whatever you claim you own.
By creating digital memorabilia for fans who weren't physically at the event, we organically cultivated a community of people who share our belief that our love of the sport is valuable enough to be recognised.
We built a platform that rewards fan commitment with free Traces for every race they watch. With foundations built on chain - whatever you claim you own.
By creating digital memorabilia for fans who weren't physically at the event, we organically cultivated a community of people who share our belief that our love of the sport is valuable enough to be recognised.
Fans create an account which unlocks their own personal Vault. Once created, they can claim and curate their collection of Traces. Your collection is displayed in users ‘Vaults’, and they are free to use the digital memorabilia in any way they choose.
Capturing moments
A Trace is a digital collectible representing a specific race you watched live. Each Trace is designed to capture the main story of the race it represents. The base design is created using real race data and incorporates additional elements to emphasise the most memorable moments from the race.
The app
Blockchain offers huge benefits to consumers, and our primary goal was to bridge the gap between web3 philosophy and web2 functionality.
The Season Zero release was our MVP. Designed to have core functionality of claiming, and displaying your Trace. In a simple sign-up (Gmail) a wallet and connection are built for you with no clunky experience required.
Merch
The final piece to the puzzle was creating a store where fans could unlock exclusive merch based on the Traces they held in their vault.
The results
14k+ new users in first month
35% Average repeat claims
2-3 Visits per week per user
22% users installed app & enabled notifications
>50% Retention rate
14k+ new users in first month
35% Average repeat claims
2-3 Visits per week per user
22% users installed app & enabled notifications
>50% Retention rate
